…”At the age of five, I expressed my innate interest in creating when I asked my parents for a camera for Christmas”…
João Carlos is a highly skilled and versatile photographer whose work encompasses various genres, including fashion, advertising, and fine art photography. Born to Portuguese parents in New York, João’s multicultural background and experiences in both cities have shaped his unique artistic perspective.
With an early passion for visual storytelling, João’s journey as a photographer began at a young age. His artistic exploration initially started with painting and fine arts, leading him to pursue formal education at the esteemed Ar. Co Institute of Art and Visual Communication in Lisbon.
João collaborates with advertising agencies, magazines, and renowned fashion apparel and beauty brands worldwide as a freelance photographer.
João’s photography is characterized by his keen attention to detail and a profound understanding of composition and lighting. Whether capturing striking fashion editorials, creating compelling advertising campaigns, or exploring the depths of fine art projects, he consistently produces visually captivating and emotionally engaging imagery.
His technical expertise, combined with his artistic sensibility, allows João to reveal the true essence of his subjects. Through his portraits, he skillfully conveys the attitudes, emotions, and unique stories of the individuals he photographs.
In recognition of his exceptional talent, João was honored with the prestigious Hasselblad Master Award in 2010. In 2019, he received nominations for European Photographer of the Year in Portrait and Fashion categories. Most recently, in 2023, João was named Portuguese Photographer of the Year, further cementing his position as a leading figure in the photography industry.
Continually pushing the boundaries of his artistry, João also dedicates himself to ongoing fine art projects.
João’s client list includes advertising agencies, magazines, fashion apparel, and beauty companies such as:
Nike, Avon, Pfizer, Staples, HP, Vodaphone, Barclays Bank, Ogilvy, Mccan Erickson, Universal Music, Emi Records, Wella Hair, Schwarzkopf Hair , Thevi Cosmetics , Merhon Make up .
Infiniti , Sandisk, Pfizer, , HP Printing, MTV, Banif Bank, Ogilvy Barcelona, FactoHair, Schwarzkopf Hair, Thevi Cosmetics, Throttleman, Flip Apparel, Le Plume, Elite Models, DXL Models, L’Agence Models, Avon, Vodaphone,
Mitchell Gold+Bob Williams, Global Models, The Artist Group, Cabo TV: Mozambique and Angola, MoviePlay, Jessica Rose,
Flip Apparel NYC, Staples, Nstyle, Wallpaper, Kurv, Dilema, Eclectic Magazine, Disfunkshion, Apollo, Umbigo, Numero, Six degrees magazine, DP Arte Fotografica, W25, Emerge magazine, Blink,
Dif, Connecticut Home & Gardens, Modern Homes, Architect, Iconography Magazine, Series, Mccan Erickson, Brandia Central, Webdote, Corbin PR,
Most recently, João’s work has appeared in numerous publications and magazines namely:
Elle, Forbes, UP TAP INFILGHT MAGAZINE , Kurv, Chaos Magazine, Eclectic Magazine, Dilema, Wallpaper, Nstyle Magazine, Umbigo Magazine, Numero Magazine, Blink Magzine, W25 Magazine, Iconography Magazine.
João’s work has been featured in several magazines and TV Programs worldwide such as:
BCC UK, Portugueses sem Fronteiras, Direct Arts Magazine, FotoVideo, Victor by Hasselblad Magazine, Photoshop Australia magazine, O mundo da Fotografia Digital, DP Arte Fotografica, PH Magazine, Composition Magazine Israel,British Journal of Photography and Professional Photographer Magazine, Plum TV Miami, Caracol TV Columbia, RTP international and RTP 2.
In João’s continuing role as a guest speaker, he has been invited to speak at many prestigious events over the last decade including:
the Hasselblad stage, Sandisk stage and Koylab at photokina in Germany, Hasselblad Studio opening in London, Hasselblad , FOCUS events in Columbia and Brazil, BES Art and Finance, Petcha Kutcha Lisbon and IADE Creative University he has been a speaker for Sandisk at MWC 2014 \ 2015 \2013 , Computex 2013 Sandisk Taipei . He has spoken at Salon da Foto Paris and at the World Photographers Cup in France WPPA Asia 2014 .