…”At the age of five, I expressed my innate interest in creating when I asked my parents for a camera for Christmas”…
Born in New York to Portuguese parents, João Carlos is and all-round fashion, advertising and fine art photographer and director moving between New York and Lisbon. Although he expressed an interest in having a “real” camera at the age of five, João’s artistic explorations began with painting and fine arts which led him to study at Ar.Co institute of art and visual communication in Lisbon.
Nowadays he works freelance for advertising agencies, magazines, fashion apparel and beauty companies all over the world. With a strong technical background he creates wonderful imagery and video with a great variety of styles, as well as clean commercial images and portrait photography revealing the attitudes and feelings of his models.
One of the highlights so far in his photographic career came in 2010 when he won the prestigious Hasselblad Master award. In 2019 he was nominated for European photographer of the year in two separate categories Portrait and Fashion.
João works continuously on his fine art photography: “The Portuguese Gineger Project” being one of his most recent portrait projects. Projects like that bring together the artistic and technical skills of João and show his versatility and creativity as a professional photographer and artist.
João’s client list includes advertising agencies, magazines, fashion apparel, and beauty companies such as:
Nike, Avon, Pfizer, Staples, HP, Vodaphone, Barclays Bank, Ogilvy, Mccan Erickson, Universal Music, Emi Records, Wella Hair, Schwarzkopf Hair , Thevi Cosmetics , Merhon Make up .
Infiniti , Sandisk, Pfizer, , HP Printing, MTV, Banif Bank, Ogilvy Barcelona, FactoHair, Schwarzkopf Hair, Thevi Cosmetics, Throttleman, Flip Apparel, Le Plume, Elite Models, DXL Models, L’Agence Models, Avon, Vodaphone,
Mitchell Gold+Bob Williams, Global Models, The Artist Group, Cabo TV: Mozambique and Angola, MoviePlay, Jessica Rose,
Flip Apparel NYC, Staples, Nstyle, Wallpaper, Kurv, Dilema, Eclectic Magazine, Disfunkshion, Apollo, Umbigo, Numero, Six degrees magazine, DP Arte Fotografica, W25, Emerge magazine, Blink,
Dif, Connecticut Home & Gardens, Modern Homes, Architect, Iconography Magazine, Series, Mccan Erickson, Brandia Central, Webdote, Corbin PR,
Most recently, João’s work has appeared in numerous publications and magazines namely:
Elle, Forbes, UP TAP INFILGHT MAGAZINE , Kurv, Chaos Magazine, Eclectic Magazine, Dilema, Wallpaper, Nstyle Magazine, Umbigo Magazine, Numero Magazine, Blink Magzine, W25 Magazine, Iconography Magazine.
João’s work has been featured in several magazines and TV Programs worldwide such as:
BCC UK, Portugueses sem Fronteiras, Direct Arts Magazine, FotoVideo, Victor by Hasselblad Magazine, Photoshop Australia magazine, O mundo da Fotografia Digital, DP Arte Fotografica, PH Magazine, Composition Magazine Israel,British Journal of Photography and Professional Photographer Magazine, Plum TV Miami, Caracol TV Columbia, RTP international and RTP 2.
In João’s continuing role as a guest speaker, he has been invited to speak at many prestigious events over the last decade including:
the Hasselblad stage, Sandisk stage and Koylab at photokina in Germany, Hasselblad Studio opening in London, Hasselblad , FOCUS events in Columbia and Brazil, BES Art and Finance, Petcha Kutcha Lisbon and IADE Creative University he has been a speaker for Sandisk at MWC 2014 \ 2015 \2013 , Computex 2013 Sandisk Taipei . He has spoken at Salon da Foto Paris and at the World Photographers Cup in France WPPA Asia 2014 .