…”At the age of five, I expressed my innate interest in creating when I asked my parents for a camera for Christmas”…

Photographer of the Year 2023


João Carlos is a highly skilled and versatile photographer whose work encompasses various genres, including fashion, advertising, and fine art photography. Born to Portuguese parents in New York, João’s multicultural background and experiences in both cities have shaped his unique artistic perspective.

With an early passion for visual storytelling, João’s journey as a photographer began at a young age. His artistic exploration initially started with painting and fine arts, leading him to pursue formal education at the esteemed Ar. Co Institute of Art and Visual Communication in Lisbon.

João collaborates with advertising agencies, magazines, and renowned fashion apparel and beauty brands worldwide as a freelance photographer. 

João’s photography is characterized by his keen attention to detail and a profound understanding of composition and lighting. Whether capturing striking fashion editorials, creating compelling advertising campaigns, or exploring the depths of fine art projects, he consistently produces visually captivating and emotionally engaging imagery.

His technical expertise, combined with his artistic sensibility, allows João to reveal the true essence of his subjects. Through his portraits, he skillfully conveys the attitudes, emotions, and unique stories of the individuals he photographs.

In recognition of his exceptional talent, João was honored with the prestigious Hasselblad Master Award in 2010. In 2019, he received nominations for European Photographer of the Year in Portrait and Fashion categories. Most recently, in 2023, João was named Portuguese Photographer of the Year, further cementing his position as a leading figure in the photography industry.

Continually pushing the boundaries of his artistry, João also dedicates himself to ongoing fine art projects.


Brand Ambassador


  • 2023 App Imagem Photographer of the Year 
  • 2023 FEP Photographer of the Year Top 10 Finalist, 6th place, digitally created, 
  • 2022 PX3 Gold  Award 
  • 2022 Color Awards Honorable mention, nude fine art category
  • 2022 FEP Photographer of the year Top 10 Finalist, 5th place, digitally created, 8th place fashion and beauty
  • 2022 App Imagem Finalist Fashion Photographer of the year 
  • 2022 App Imagem  Pet photographer of the year
  • 2021 LICC London International Creative Competition Official Selection  
  • 2021 Appimagem Pet Photographer  of the year,  Fine art photographer of the year 
  • 2021 App Imagem Finalist for Photographer of the Year 
  • 2021 FEP Photographer of the Year Finalist Fashion & Beauty  two distinctions and six merits in the Portrait, Fine Art and Fashion Categories.
  • 2021 IPA  Internacional  Photography Awards TOP+5 Jury Selection 
  • 2020  IPA Internacional  Photography Awards Movement  Silver 
  • 2020  TIFA Tokyo International Award Bronze “Stages of Isolation  Single & Portfolio 
  • 2020 PX3 Silver Award 
  • 2019 FEP European Photographer of the Year Award – Finalist in Portrait category and Fashion category
  • 2019 Insties Gerador Best Portrait Nomination
  • 2019 Qualifications APPImagem 8 Merits in Photography + Distinguished Photographer Award + 2 Merits Video
  • 2018 PX3 Silver Award Portrait + Silver Award Pets + People’s Choice Award
  • 2018 WPC Team Portugal
  • 2017 WPC Team Portugal 
  • 2016 PX3 Silver Award + Honorable mention
  • 2016 WPC Team Portugal
  • 2015 QEP European Qualified Photographer Fashion
  • 2015 WPC Team Portugal

  • 2014 Awarded the medal off cultural merit by the City of Caldas da Rainha .
  • World Photographers Cup Team Portugal 2ed Place
  • 2013 World Photographers Cup Team Portugal 3ed Place
  • 2011 Communication Arts award of Excellence Art Director
  • 2010 Hasselblad Masters Award
  • 2005 / 2003 VII Bienal de Fotografia da Moita / VII Photography Biannual Award of Moita – Honorable Mention, Moita, Portugal
  • 2001 XI Bienal Internacional de Arte de Vila Nova de Cerveira, Portugal

Who works with me

João’s client list includes advertising agencies, magazines, fashion apparel, and beauty companies such as:

Nike, Avon, Pfizer, Staples, HP, Vodaphone, Barclays Bank, Ogilvy, Mccan Erickson, Universal Music, Emi Records, Wella Hair, Schwarzkopf Hair , Thevi Cosmetics , Merhon Make up .

Infiniti , Sandisk, Pfizer, , HP Printing, MTV, Banif Bank,  Ogilvy Barcelona, FactoHair, Schwarzkopf Hair, Thevi Cosmetics, Throttleman, Flip Apparel, Le Plume, Elite Models, DXL Models, L’Agence Models, Avon, Vodaphone, 

Mitchell Gold+Bob Williams, Global Models, The Artist Group, Cabo TV: Mozambique and Angola, MoviePlay, Jessica Rose, 

Flip Apparel NYC, Staples, Nstyle, Wallpaper, Kurv, Dilema, Eclectic Magazine, Disfunkshion, Apollo, Umbigo, Numero, Six degrees magazine, DP Arte Fotografica, W25, Emerge magazine, Blink, 

Dif, Connecticut Home & Gardens, Modern Homes, Architect, Iconography Magazine, Series, Mccan Erickson, Brandia Central, Webdote, Corbin PR,

 among others…

Most recently, João’s work has appeared in numerous publications and magazines namely:

Elle, Forbes, UP TAP INFILGHT MAGAZINE , Kurv, Chaos Magazine, Eclectic Magazine, Dilema, Wallpaper, Nstyle Magazine, Umbigo Magazine, Numero Magazine, Blink Magzine, W25 Magazine, Iconography Magazine.


João’s work has been featured in several magazines and TV Programs worldwide such as:

BCC UK, Portugueses sem Fronteiras, Direct Arts Magazine, FotoVideo, Victor by Hasselblad Magazine, Photoshop Australia magazine, O mundo da Fotografia Digital, DP Arte Fotografica, PH Magazine, Composition Magazine Israel,British Journal of Photography and Professional Photographer Magazine, Plum TV Miami, Caracol TV Columbia, RTP international and RTP 2.


In João’s continuing role as a guest speaker, he has been invited to speak at many prestigious events over the last decade including:

 the Hasselblad stage, Sandisk stage and Koylab at photokina in Germany, Hasselblad Studio opening in London, Hasselblad , FOCUS events in Columbia and Brazil, BES Art and Finance, Petcha Kutcha Lisbon and IADE Creative University he has been a speaker for Sandisk at MWC 2014 \ 2015 \2013 , Computex 2013 Sandisk Taipei . He has spoken at Salon da Foto Paris and at the World Photographers Cup in France WPPA Asia 2014 .

Solo Exhibitions 

  • 2023  “Contrastes Românticos ”  Arvore com Alma Gallery 
  • 2022 “Stages of Isolation” Espace Artime,  Kirchberg hospital, Luxembourg
  • 2021 “Stages of Isolation” Museu da Pedra, Cantanhede
  • 2020  “Stages of Isolation ” Campo Grande Gallery 
  • 2018 “Macabrology” – Black Sheep Galery, Lisbon
  • 2013 “I am bunny” at the Black sheep gallery Lisbon
  • 2011 “Love Tragedies” Castelo São Jorge, Lisbon / “A Maior Exposição Fotográfica do Mundo” /
  • American Circus in Britain”, Espaço Santa Casa
    1998: “Earth e Terra ” Museum Vasco P. da Conceição Maria Barreira, Bombarral(PT)

Group Exhibitions

  • 2021, App Imagem, Obras premiadas, Teatro Vilaré, Viseu
  • 2022, Instalação em colaboração com a exposição “Coroação”, de Carlos Ribeiro, na Pousada de Lisboa
  • 2022 Concurso de fotografia COVID, sala de Ordem dos médicos, Região do Sul
  • 2021, Teatro Vilaré, Viseu
  • 2019  Kranj Photo and Film Festival,  Slovakia
  • 2019  APPImagem Fundação Dr. Antonio Cupertino de Miranda
  • 2019  APPImagem, Museu do Movel, Paços de Ferreira
  • 2017  Fuji World X Photographers, Czech PhotoCenter, Prague
  • 2016  “L’Eté des Portraits” exhibition in Bourbon – Lancy France
  • 2011  “Hasselblad Masters” Galeria da Boavista Lisbon
  • 2010 “International Biannual of Art & Industrial Design” of Marinha Grande / “Hasselblad Masters” Visual Gallery at photokina / “Hasselblad Masters” the Print Space London / “Foco” Casa Sinfin Gallery, Colombia / “Hasselblad Masters” vaults at Kunstkasteel (Art Castle) Woerden Kasteel, Woerden-Centrum, The Netherlands / “Made In Cuba” Jadite Gallery NYC / “Hasselblad Masters”
  • 2009 “Hasselblad Masters” The Demask Gallery, Copenhagen, Denmark / “Hasselblad Finalists”, Hong Kong / Milk Gallery at Milk Studios NYC
  • 1999 Galeria Sec. XVII, Leiria / Galeria República, Santarém / Akhenaton Gallery – Lisbon
  • 1998 V Prémio de Pintura Almada Negreiros, in collaboration with the Fundacion cultural Mapfre Vida, Palácio dos Pestanas,Porto / :Y, Grego Gallery,Lisbon
  • 1998 Arte Rouca Gallery, Marinha Grande(PT)
  • 1995 Lagos Biannual – Bienal de Lagos, for Institute Portuguese of Museums
  • 1994 Um Olhar sobre a gravura Japonesa, for the Oriente Foundation at Museu de José Malhoa Collections representations Museu Vasco P. da Conceição Maria Barreira, Câmara Municipal do Bombarral(PT) / Banco Espirito Santo / Câmara Municipal de Óbidos / Private collectors world wide