Rose Palhares

One of the things I enjoy most about being a photographer , is that over the years I have had the opportunity to  ravel and shoot in some  amazing locations all over the world,   I have been very blessed , and in this  blog post  I will talk about how I  was fortunate enough to shoot in my Portuguese  home town of Caldas Da Rainha .
 The Job was  to create  four singular images that tell the story of designer Rose Palhares .

Designer Rose Palhares has a wonderful smile on camera . 

Rose Palhares is a  creative , ambitious designer originally from Angola , Africa . Whom has moved to Lisbon , Portugal to create a name for her self on the  Global fashion scene, voted Best Angolan Designer 2013 Best International Designer 2015  and Vogue Italy´s Most Interesting Designer 2016, she is definitely on her way to stardom . Although the concept was simple, kinda , there were allot of complications involved .  The Producer Pedro Davim  also a native to  Caldas da Rainha  decided on shooting in the  beautiful coastal city  because it had all the requirements any successful shoot needed a variety of rich , unique and diverse  locations in fairly short traveling distance  ,   however photographing in the winter on location out doors with the elements  are  tricky shoot days, one disadvantage is that  there are  less day light hours ,  It was very cloudy , rainy and gloomy day ,  to be honest I love shooting in days like this usually . Those are the days with best light if you can catch it , days like this its all about  being prepared  for what ever comes your way , 

Rose and child model Beatriz 

Rose Palhares – Behind the Scenes from JOAOCARLOSMEDIA on Vimeo.

 The first image of the campaign was to take us back to the designers  childhood, and the zungeiras or street vendors, She remembered as a kid seeing all the beautiful colors from the food and flowers being sold but also the colorful clothes the woman would turn into skirts and dresses. The African Cloth Symbolizes the art of living, it makes the connection between ancient times and present generations and is witness to the cultural richness of the diversity of everyday life, It is  African Tradition , therefore , the cloth is not a vulgar piece of cloth , it is a vector and testimony of the art of living in Africa, Rose wanted to showcase this in the models dress and head peace, the location , Praca da Fruta, Portugal’s oldest fresh fruit market, its has been  open to the public since 1883 and would be the perfect setting for this part of our story.

Joao Carlos Photography Rose Palhares

This was  technically the second set of the day , I ended up shooting a couple hours later then I would have liked and being a week day at it was raining at this point allot of the venders had already started to pack up and I didn’t have ass much color and natural light like I wanted originally.
I used a Profoto B1 off camera flash with Giant Silver reflector from FJWestcott  as  my main and only light source besides the sun , and considering it was drizzling for most of the shoot , it was like shooting with a huge soft box with grids , and your always under exposed , The Giant  reflector brings allot of light onto set . I shot with my Hasselblad HD3-39,  I wasn’t sure how big the   the final  images  needed  to be ,  I decided to use the maxim  resolution camera I have at my disposable. 

The  second image of the campaign was shot in the Campo da Mata , a huge field filled with beautiful rows of perfect tress , they created a surreal scenery for our shoot . The concept here was Rose personified as the little girl was sowing a hem on a dress and there was a field of blank mannequins that she would soon imagine dresses for , kind of the processor to the designer we know and love so much today , there is also a little element , the rag doll in which the child designer has already created clothing for , because in truth that were it all began for her .

I kept a Profoto B1 off camera flash with Giant Silver reflector from FJWestcott  as  my main light source and a reflector to reduce unwanted shadows on the models. Also used two Profoto B2 to light the mannequins in the background. I shot with my Hasselblad HD3-39

Here Rita Camera Operator and Video Editor , setting up with the Canon C100 and 24-70 lens
I almost always Have a tripod on set its mandatory ,  I use 3 Legged Thing Albert 

The third set, my favorite image of the series .

For this shot I used two Profoto B2 to light the background and used  Profoto B1 off camera flash with Giant Silver reflector from FJWestcott and a Profoto B2 as main lights to make the model stand out. It was drizzling on and off all morning so I had the model use a 7 Diffusion Umbrella from FJWestcott as a prop because it just looked amazing but also to protect her a little from the elements .

The last set of the day

To create the final image I used a Profoto B1 hiden inside a Fresnel and a Profoto B2 also hidden inside a Ari 1000 as backlight. Since the gear would be in frame I decided to hide them to create a more cinematic feel. For my main light I used a Profoto B1 with a 36 inch Rapidbox by Westcott.  I added a secondary Profoto B2 as a extra fill light to give it an extra kick. I also used a reflector to shape the light and erase unwanted shadows.

Joao carlos

Rose Palhares

Pedro Davim

Make up
Alex Me

Elsa Elsart

Vanessa Faria

Filipa Nascimento at Karacter agency
Beatriz child model

Photographer Assistents
Diego Verissimo
Paulo Reis

Photo Editing
Noora Manti

Behind the scenes & Edition
Rita Karayianni

Producao rose palhares
Francisca Pimentel
Rony Romero

Special thank to
camera municipal das caldas da rainha
junta de freguesia nossa era. do populo
cafe central

Kata Bug-205-PL
Hasselblad HD3-39
Hasselbad Viewfinder
Hasselblad Battery
Hasselblad Battery Charger
Sandisk Extreme Pro CF cards
F-Stop Card holder
2x G-Drive ev 1 Tb
Minolta Flashmeter

Canon C100
Canon EF 24mm f/1.4 L II USM
Canon EF 50mm f/1.2 L USM
Canon EF 85mm f/1.2 L II USM
Canon EF 100mm f/2.8 L macro IS USM
Canon EF 70-200 mm f/2.8 L IS II USM 
G-Drive ev 1 Tb
1x BlackRapid Strap
ThinkTank ProSpeed Belt
3 Legged Thing tripod
Thinktank DSLR Battery Holder 4
Thinktank Pixel Pocket Holder
Sandisk Extreme Pro CF cards
Sandisk card case
Sandisk microfiber lens cleaning cloth

Canon Wireless Shutter Release
3x Canon battery charger

B1 500 AirTTL Location Kit

2 x B1 Off-Camera Flashes
4 x batteries
1 x Fast Charger 4.5A  
1 x Car Charger 1.8A
1x barn doors
1x honeycomb

Pelican 1510 case
2x B2 Off-Camera Flash Heads
1x B2 250 AirTTL Battery Pack
2x Li-Ion Batteries
1x Battery Charger
1x Air Remote TTL Transceiver
1x B2 Extension cable 3m
1x OCF Barndoors
1x OCF Snoot
1x 10 Degree OCF Honeycomb Grid
1x 20 Degree OCF Honeycomb Grid
1x 30 Degree OCF Honeycomb Grid

The Pelican 1510 Case is my on-location lighting case, because of its sturdiness and ability to take a beating. It’s so sturdy in fact that I’m able to stand on it and gain a few inches without fearing for my lighting kit.

Additional Gear
Omega reflector by Westcott
6x standard light stand by Westcott
Giant Silver reflector from FJWestcott

7 Diffusion Umbrella from FJWestcott
36 inch Rapidbox by Westcott
fresnel by elinchrom
Ari 1000

All behind the scenes shoots were created with
Fujifilm X-T1
Fujinon Lens XF 27mm F2.8
Fujinon Lens XF 14mm F2.8
Fujinon Lens XF 35mm F1.4 R
Fujinon Lens XF 56mm F1.2 R