Last week Katy my wonderful muse and I created a new editorial, the basis of the editorial being vintage 1950’s bathing suits and swim caps (thanks Carla and Joao from A outra face da Lua, Lisbon) and awesome Mercura Eye Wear. To keep with the vintage feel, I broke out a Polaroid camera and some film from the impossible project and, well, quite frankly made some creative magic! Since I can’t share the entire story yet, I decided to show only two of our images but give you all a little info about the Impossible Project and show this cool video about how Polaroid film is made.
In October 2008 The Impossible Project saved the last Polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional Polaroid cameras. In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films.
There with Impossible prevents more than 300.000.000 perfectly functioning Polaroid cameras from becoming obsolete, changes the world of photography and keeps variety, tangibility and analogue creativity and possibilities alive.
I will be posting the full editorial soon I hope so keep dropping in…