Greenwich -CT – 2 day Studio Fashion and Beauty

These intense workshop explore the fundamentals of Fashion & Beauty, Editorial and Lifestyle Photography in the studio through a series of lectures, presentations, discussion, hands on training and shooting.
Understanding how to communicate with your team and your model is fundamental in creating creative imagery that sells fashion and lifestyles.
Through hands on shoots with agency models and supported by my creative team of fashion stylists, makeup artists and hair stylists, you will explore the basic ideas, concepts and components of creative storytelling in fashion photography.
You will walk away with your own unique fashion, Beauty or lifestyle stories to use in your book.
I believe firmly in teaching attendees how to creatively think for themselves and learn on their own once the workshop has come to a close. Editorial photography is about storytelling, exploration and emotion.
– Portfolio Review Session: Each workshop begins with a portfolio review session. Students are asked to bring a portfolio of no more than 20 images in print or digital format on their laptops and/or Ipads, which will be reviewed and critiqued on the first day of the workshop.
This gives me the opportunity to see where you stand in your development and what skills and techniques should be focused on during the workshop.
I will go over such procedures as working with editors, deadlines, assignments and freelance projects, building and presenting a story online using personal websites. The nuisances of working with editorial clients and how to facilitate and advise will also be covered. Preparing for the future and impending changes in the industry will also be discussed.

– Photographing under adverse conditions: Gaining your subjects trust and photographic ethics.

–Camera and lens selection: Memory card and accessory selection, Canon versus Nikon versus everyone else and buying new versus buying used. How to work with your camera and use its
many functions to it’s full potential and also camera and lens field care.

Workshop Overview


This workshop will take you step by step to the creation of a successful Fashion and Beauty Editorial. This workshop covers but is not limited to:

Pre-shoot briefing
Model Casting
Make-up and Hair
Art Direction
Model Direction
Post Shoot and Processing

Day One :: Fashion in Studio

This day will include:

Review of Introductory Event

creative concepts and inspiration
what is fashion
conceptualizing & planning a fashion shoot
casting your shoot
working with your Creative Team and expressing your concept to the team.
Portfolio review

Joao will review participants portfolio to help identify areas to concentrate on.

Maximum of 20 images each suitable for a data projector.


Studio shooting challenges:

Art Direction
Model Direction
Multiple sets
Three models

DAY 2 Beauty in Studio
This day will include:

Review Previous Day
Ideas and photographs
Questions and Answers


Studio shooting challenges:
Art Direction
Model Direction
Multiple sets
Three models

Fashion, Beauty, Advertising and Portraiture
Skill Level
Intermediate and up

Two Day Workshop with Joao Carlos – International Fashion Photographer and Hasselblad Master. Day one: Studio Fashion Shoot. Day Two: Studio Beauty Shoot.
Saturday, April 16, 2011 at 10:00AM
Closing date:
Sunday , April 17, 2011 at 17:00PM
Location… Jack Dog Studio

(203) 487-6100

booking info :