Creating Underwater Fashion Art Images with Medium Format Camera

Collaborating with Outex

I am super excited as usual to share my latest images from my most recent collaboration with the team over at Outex. If you are unfamiliar with them, have a read and see how Outex helped me create my last advertising campaign for Hifly airline. In short Outex is this great company from California that makes underwater camera housings.

Here is a video we made about this shoot:

Down below I have some pictures from the shoot to see the full gallery click here
In this post I am sharing some creative fine art underwater fashion images created with the help of the Outex crew. This was a very difficult initial concept, even though I got some really interesting images, the end result was very different from what I intended to do.

Change of Plans

Basically what I had in mind was the shoot to look like a studio environment but underwater, this wasn’t my first attempt at this, I have done this in the past using a scuba diving pool but it was indoors this was outdoors, and well it wasn’t anything like it. Here we brought this huge black fabric that we use at the studio as a space divider, mistake number one: I  should have washed this before puting it in the pool. It automatically fogged up and got the pool dirty, visibility was almost zero… The more we moved in the water the less visibility we had, so I decided to change my perspective and shoot from above trying to create something still aesthetically haunting and overall beautiful.

This was from the indoor pool shoot I had before, You can watch the BTS video down below.

We mounted a four Profoto OCF light set up above the pool with pipe tubing and four very large light stands. I used two Profoto B1, one B2 and a B10 plus all triggered via Profoto connect.

This is how the set was, the pool was crystal clear before we put the black cloth in it as you can see here.
This is how the set was, the pool was crystal clear before we put the black cloth in it as you can see here.

For this shoot I worked with the incredible model, Fabricia Pereira, my friend and an awesome make up artist Susana Santos. I soureced a number of dreeses from another freand of mine, the designer Susana Agostinho. We tried out different colors and fabrics to see what would work best underwater.


I am proud to announce that I am officially an ambassador of Outex, you can follow this link to check out my profile on their website. I am there with fellow Sandisk, G-Tech and Koylab ambassador Lucas Gilman and G-Tech ambassador Kirill Umrikhin.
If you use this PROMO CODE: jcoutexgift
while purchasing from their store you will get two protective lens cases!

Product Description:

Waterproof any camera with professional results. The Outex Pro Kit works with ALL Mirrorless, DSLR, Canon, Nikon, Sony cameras and more! Trust the best underwater camera housing used by professionals around the world.  Take your camera in the water, wind, sand, snow, or mud. Lightweight, strong, and durable. Fits in your gear bags for easy airline, backpacking, kayaking, hiking, or however you travel.

What ships with your kit:

  • Outex cover
  • Front glass
  • Rear glass with attachment
  • Strap Holder
  • Neck Strap
  • Wrist Strap

Pro Kit Features:

  • Works with virtually all cameras
  • Front & Rear glass optics for professional results
  • Complete access and control of all camera and lens functions
  • Upgradeable to all Outex add-ons, such as tripods, tethering, lighting, etc.
  • Waterproof to 10 meters/33 feet underwater

Available Add-ons:

  • Dome kit
  • Pistol grip
  • Wrist strap
  • Tripod cover
  • Data cover


Fujifilm GFX 50S with grip;
Fujinon GF120mm F4 Macro R LM OIS WR

FujiFilm X-T3
Profoto B10, A1, B1, B2
Profoto Coonect  TTL for Fujifilm;
Sandisk SD Cards;
Backdrop black fabric
ThinkTank Naked Shapeshifter 17 V2.0;
ThinkTank-SKB Hard Case;
3Legged Thing Monopod.