Things have been a little crazy with no stop traveling all year round. Trust me, I am not complaining — I love my job — but that’s the main reason why the blog hasn’t been updated regularly.

A few months ago I was in the beautiful city of Braga shooting a campaign for Koy Lab. At the same time, I was also shooting 4K video, using two Samsung S5 phones, kindly provided by Samsung Portugal. Yeah, that’s right; cellphones these days can shoot 4K video, can you believe that? And of course, you need to have extremely fast and reliable micro SD cards for your video — that’s why I went with the new 64 GB SanDisk  MICRO SDXC UHS I Extreme Pro cards. That’s as good as it gets.

My first impressions were very good. The phones responded very quickly, both shooting video and stills.

The amazing new 64 GB SanDisk  MICRO SDXC UHS I Extreme Pro by SanDisk

We had a dress entirely made out of photo albums that was made specifically for this shoot and we only had one day of production so I knew we had to be quick. Using two Samsung S5 really made things easy because the phones are small and easy to carry so I could shoot with a Hasselblad H3DII-39 or even the PhaseOne 645DF+ I was testing, while snapping some BTS photos and videos with the Samsung S5 in between. I usually had them set on some 3 Legged Thing tripods (I had three of them with me — Brian, Eddie and Frank) but I could easily take them off the tripod and shoot handheld.

But what exactly is 4K video?
4K is ultra high definition video. The industry standard 4K resolution is 4096 x 2160 but because of the 16:9 aspect ratio used by most televisions, usually 4K video has a resolution of 3840 x 2160 (to fit in the 16:9 ratio). This means that every single frame from the video is an 8.3 Megapixel image. So you can even extract single frames and print them if you want to.

Here’s the full 4K BTS video, shot entirely with two Samsung S5:

All of the following BTS images were shot and edited on a Samsung S5 with a 64 GB SanDisk MICRO SDXC UHS I Extreme Pro


As you can see, the phones did a great job, even in low light conditions inside the theater.
And here’s some more behind the scenes shots — not shot with the S5 — to give you one more glimpse of what was happening. The final images, shot on a Hasselblad H3DII-39 and a PhaseOne 645DF+, were displayed at Photokina, in Koy Lab‘s booth. You can see them and find out more about the shoot on this post.
I was also speaking at Photokina this year, in SanDisk‘s booth.
 That’s yours truly speaking at this year’s Photokina, at SanDisk’s booth.

David Newton, Joao Carlos, Michael Grecco, Richard Walch, Marcel Lammerhirt and Lars Schwellnus (left to right).

Koylab’s booth at the 2014 Photokina with my image on the background.

 The image being displayed at Koy Lab’s booth, on Photokina.

Me taking some close-up pictures of our beautiful model with the Samsung S5. She’s also taking a selfie with the other S5 and there’s Pedro Davim doing some video work, using a Rocket Travel Slider.
Everyone working on the dress and making sure everything looks perfect.
Li Francisco, the designer, making sure the dress looks great while I take some BTS pictures on the S5.
Snapping some BTS pictures on the first location of the day.

Our first location for the day.
Phones and batteries charging in the Hotel room. It’s a critical step to make sure everything is up and running when you’re on location.
The first room we shot, as seen through the Samsung S5’s lens.

Me shooting some more BTS images on the S5, with the Hasselblad set on a tripod and ready to go.
Shooting with the Hasselblad H3DII39 and a 28mm lens. Again, there’s Pedro Davim doing some video work using a
Rocket Travel Slider and a Canon EOS 5D Mk III.

Director + DP – João Carlos — www.joaocarlosphoto.com
Camera – Pedro Davim
Editor – Maria Rita
Designer – Li Francisco
Assistants – Diego Veríssimo, João Ferreira, Joana Lourenço
Model – Joana Colaço
Hair – Elsa Brandão
Make Up – Alex Me
Production assistant – Lucy
Post-production & 3D – My Shot Studio, João Costa
Thanks to – Pedro Reigoto, Marta Braga, Rita Chuva, Nelson Rodrigues and the Koy Lab Production Team, Samsung Portugal, Teatro Circo Braga, SanDisk
Equipment used in the creating of this campaign:
SanDisk – http://www.sandisk.com
Aviator Camera Gear by Nice Industries – http://www.aviatorcameragear.com
Profoto – http://profoto.com
3 Legged Thing – http://www.3leggedthing.com
Westcott – http://fjwestcott.com
Think Tank Photo – http://www.thinktankphoto.com